Science v Story – Narrative Strategies For Science Communicators

Description

Temporarily out of stock

ISBN: 9780520380820
Title: Science v Story – Narrative Strategies For Science Communicators
Author: BLOOMFIELD EMMA FRANCES

Uncovering common threads across types of science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling.

Science v. Story analyzes four scientific controversies-climate change, evolution, vaccination, and COVID-19-through the lens of storytelling. Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to science communication. Drawing from narrative theory and rhetorical studies, Science v. Story examines scientific stories and rival stories, including disingenuous rival stories that undermine scientific conclusions and productive rival stories that work to make science more inclusive.

Science v. Story offers two tools to evaluate and build stories: narrative webs and narrative constellations. These visual mapping tools chart the features of a story (i.e., characters, action, sequence, scope, storyteller, and content) to locate opportunities for audience engagement. Bloomfield ultimately argues that we can strengthen science communication by incorporating storytelling in critical ways that are attentive to audience and context.

Format: Paperback
Publication date: 27/02/2024
Pages: 288
Temporarily out of stock